In the last episode (#141: Assertive Sales Position > “I don’t want to seem pushy…”) Clark briefly mentioned how we need an assertive sales positon coupled with excellence throughout the sales process. That episode focused on the assertive sales position and only mentioned excellence throughout the process. This episode is about excellence throughout the process. Everything matters. Tiny details, all added up, not only create an impression — they are who you are. Questions? Comments? Need help? Want to bring in Clark for a Strategic Fundraising Workshop? Email Clark at

Books mentioned by Clark in this episode:

Starbucks Experience:

Selling the Invisible:

Nordstrom Way:

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