In this episode Clark shares insights from several hours of interviews with major donors asking them why they give. This is an important episode for fundraisers who struggle with the challenge of raising unrestricted funds — and also for fundraisers who have an exciting project to sell as Clark has a word of caution from major donors about your exciting project. To get a free copy of the audio program that Clark references, “Major Donor Giving Secrets Revealed” just email Clark at

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