Many development staff think that the reason they don’t raise more money is because they don’t have enough new donors. The fact is that your current list has more money than you realize, you just don’t know how to see it. Clark explains how to cultivate your acres of diamonds.

If you are interested in learning more about what donors like be sure to get this free interview series on why donors give. Hear from major donors in their own voices talking about why they give.

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